Sportswear company Puma has created its first collection of completely biodegradable shoes, clothes, and accessories calledIncycle. The collection is Cradle to Cradle (C2C) certified meaning that its products are safe for humans and and the environment. At its core, the C2C framework involves “using safe materials that can be disassembled and recycled as technical nutrients or composted as biological nutrients.” Puma will encourage customers to return used items to Puma stores for industrial composting.